In the 1960’s the Wold Family, based in Fargo ND, decided to develop hotels in the northern Midwest states of North Dakota and Minnesota. In 1972 they developed a Holiday Inn Convention Center next to the new West Acres shopping center which was the largest shopping mall in the region. The property remains an icon to this day with 310 rooms and 27,000 sq. ft meeting space.

From then until 2003, the family continued to develop a total of 14 hotels in North Dakota, Minnesota, Texas, Arizona, Kansas, and Colorado. Brands included Holiday Inn Express, Country Inn and Suites, Hilton Garden Inn, and AmericInn. Under the management company, Dakota Hospitality, the hotels were financially successful and award winning.

In 2007, the Wold family sold the portfolio to a group of investors who had other full- service hotels renaming the company as First Call Hospitality Inc. Over the next 10 years, the leadership team continued growing the company with third-party hotel management contracts that included renovating, rebranding and developing hotels tapping into their skills learned thru their experiences with Dakota Hospitality. In 2017, the company had 17 locations with over 1000 employees in 9 states.

Today, the company continues to be headquartered in Fargo and is solely owned by Heidi Wilcox. Heidi, along with her experienced team, understand that the industry continues to evolve. This has been especially the case in 2020 when now more the ever the ability to pivot and focus on priorities keeping employees and guests safe while ensuring the hotel assets are maintained; achieving positive Gross Operating Profits eight months of the year.