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Inspired Leadership. Exceptional Results.

Our Mission

We are in the business of delivering exceptional guest experiences while generating strong, sustainable results for our owners.

Integrity & Ethical Standards

Integrity is the foundation of who we are. We practice genuine hospitality, do the right thing, and hold ourselves to the highest ethical and professional standards.

Inclusive, One-team Culture

Inclusive by nature, we operate as one team. Our people are essential to our success, and we treat everyone with respect while valuing diverse perspectives and talents. We work hard, support one another, and celebrate success together.

Relentless Excellence

Focused on excellence, we strive to impress every guest and inspire repeat visits. Every decision and action we take is driven by positive, measurable results.

Purpose-driven Performance

First Call culture is built on a simple yet powerful mission, supported by our vision, principles, and values. We are committed to developing strong teams that create exceptional experiences and deliver meaningful returns for our investors.

Our Vision

To ensure that every individual connected to First Call Hospitality benefits from the relationship and takes pride in being part of it.

Our Purpose

First Call Hospitality is driven by a dual purpose: to maximize value and investment returns for every hotel property we serve, and to cultivate an environment where today’s team members are empowered to become the hospitality leaders of tomorrow.

purpose
purpose
purpose

Our Guiding
Principles

Our guiding principles support this mission and shape everything we do:

  • Deliver exceptional guest experiences through capable, enthusiastic, and engaged teams.
  • Set clear, realistic expectations for guests, partners, and associates
  • Equip our teams with the tools and resources needed to succeed
  • Foster open, clear, and concise communication at every level
  • Create a culture where associates feel empowered, add meaningful value, and make a difference
  • Build trusted business relationships through knowledge, expertise, and reliable results

Our Values

Our values define how we serve our guests, support our teams, and partner with owners. They guide our daily actions and reflect our commitment to delivering authentic hospitality and lasting results. Every First Call Hospitality team member lives these values:

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01

Be In the Know

Stay informed, proactive, and prepared to make smart decisions

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Communicate & Collaborate

Foster open dialogue and teamwork to achieve shared goals

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Own It

Take responsibility, act with integrity, and follow through

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04

Think Ahead

Anticipate challenges and opportunities before they arise

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05

Make It Personal

Create genuine connections that elevate every guest experience

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Spark Success

Drive growth, innovation, and measurable results

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07

Be an Inspiration

Lead by example and positively influence those around us

Our Leadership Team

Our values define how we serve our guests, support our teams, and partner with owners. They guide our daily actions and reflect our commitment to delivering authentic hospitality and lasting results. Every First Call Hospitality team member lives these values:

Heidi Wilcox

Chief Executive Officer

Todd Troyer

Director of Operations

Jackie Edmonds

Director of Sales/Marketing

Bill Gauerke

Director of Revenue Management

David Toman

Area Manager/Chief Engineer/Task Force GM

Jill Motschenbacher

Controller

Lori Hiedeman

Payroll Administrator / General Projects

Julie Lamb

Julie Lamb

Accounts Payable Manager

Greta Stein

Area Operations Director

LeeAnn Butts

Purchasing Manager

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Heidi Wilcox
Chief Executive Officer
Heidi Wilcox

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Todd Troyer
Director of Operations
Todd Troyer

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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Jackie Edmonds
Director of Sales/Marketing
Jackie Edmonds

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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Bill Gauerke
Director of Revenue Management
Bill Gauerke

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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David Toman
Area Manager/Chief Engineer/Task Force GM
David Toman

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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Jill Motschenbacher
Controller
Jill Motschenbacher

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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Lori Hiedeman
Payroll Administrator / General Projects
Lori Hiedeman

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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Julie Lamb
Accounts Payable Manager
Julie Lamb

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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Greta Stein
Area Operations Director
Greta Stein

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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LeeAnn Butts
Purchasing Manager
LeeAnn Butts

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.